Internet activity partijtje.nl was sold today to publisher Sanoma’s division Jonge Gezinnen. A joint press release will be issued at a later stage, today the contracts were signed. Partijtje.nl was founded 6 years ago as a portal to help out parents plan, organise and run all aspects of a child’s birthday party. If you have kids you know what a headache it can be, in particular if your time is limited. I happened to come up with the
original idea, but my wife and her friend Marie Emma as Founders deserve all the credits for building it from scratch. The potential of the concept and the site can be further unleashed, the acquisition by Sanoma illustrates recognition of that potential. It was interesting to lead the negotiations, we had several interested parties. Today we are creating our own party to celebrate the finish of this venture!
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