Get creative with your phone camera
Phone camera’s already "outsell" regular digital camera’s, but mobile operators notice hardly any difference in their mobile data ARPU. How come? A lot of research has been published already about the root causes: complexity of the service, user interface, costs of a MMS, lack of a killer application etc. Seems that users actually have become quite creative in using their mobile phone camera for day-to-day applications that do not require any network connection:
- Remember where you parked your car
- Record the opening hours of that new store
- Document your favorite haircut
- …and many more household applications can be found here at 43 Folders
With all those new applications and tariffs for mobile data coming down, there must be hope for the telco’ s of this world that at some point in time people will want to share that offline creativity with their remote friends and family. Slow adoption from a mobile operator’s perspective, but compare the progress made since those good old days of the first black-and-white camera’s!
September 28th, 2005 15:13
[…] Last night I took my son Koen to the Champions League match AJAX - Arsenal. It was a birthday present we still owed him. After we had settled ourselves in the ArenA stadium for the match to start, SMS messages started to come in, from daughters Merel and Fleur and good friend Ronald. In fact Ronald was the one who introduced me to this mass hysteria last year for the first time, when he kindly invited me to the annual AJAX - Feyenoord match. It was fun watching the game with Koen, while at the same time exchanging SMSs with 3 people. By messages going back and forth, we actually found out more about players since we lacked the technology couch-potato-watchers at home have. So halfway the match Id thought it would be fun to send an MMS of Koen with his live comments from my Treo. Shooting the picture and preparing the MMS went well, sending it not quite. After several attempts I got error messages saying that delivery could not be completed (”but well continue trying”), I guess due to either missing handset settings of the receiving phones or compatibility issues between the different mobile networks. So I decided to send the picture as an email attachment from my phone. It took several minutes before it arrived with Merel and Ronald, but it worked fine. MMS-Email: 0-2. Despite all the camera phones, MMS has not come off the ground. I think mobile operators are probably better off investing money in getting email accepted as a mobile application than MMS. The Blackberry success illustrates the potential market. True, the tariffs are not at a premium like MMS. Here in the Netherlands MMS is offered at something like 40 Euro cents per message, while email is billed per KB. However, faster end-user adoption of email is quite likely to make up for the lower tariffs. Uhh&and what about AJAX - Arsenal? AJAX was defeated with 1-2, due to sleepy players in the first two minutes of the match, an unfair penalty and last but not least an arbiter who needs some basic football education This last piece of opinion comes from still famous Johan Cruyff, who watched the game instead of his mobile phone. […]